We asked for it.


We put lots of cowardly people in charge of our money. Then we gave them incentives to copy one another. 

That’s right, cowardly. People often say that Wall Street is all about the interplay between greed and fear. The conventional wisdom is that greed caused the financial crisis. While it played a role, I argue that, in fact, fear was at least as important and probably more so. For while Wall Street has no shortage of people motivated by greed, far more employees of the industry have tried to protect their lucrative, but not headline-making, salaries by performing indistinguishably from one another.  

Predictably, these cowardly people have failed you, the individual investor. Fortunately, you don’t need them. In fact, you can take advantage of them. I am going to show you how to make good investment decisions for yourself, by yourself. 

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