“Plotting a course between The Black Swan, Liar’s Poker, and The Little Book That Beats the Market, Bill Feingold presents a clear explanation of how and why the broader markets drive off the occasional cliff.  He then discusses in concrete terms what to do about all of this as an individual investor. As valuable as The Undoing of Cowardice is to the non-professional investor, this book is equally of value as a cautionary tale for investment managers and stakeholders who together are custodians over markets that have not yet been ruined by the dark side of Indexing.” 

John Seo
Co-Founder and Managing Principal
Fermat Capital Management


“Bill demystifies the financial market machination with tremendous inside-out analysis!” 

Todd Harrison
Founder & CEO
Minyanville Media, Inc.


“Great stuff. The thesis is important and occupies fresh ground.” 

Rich Lyons
Haas School of Business, University of California, Berkeley